Alabama coach Nick Saban said Tuesday "our quarterback" has racked up nearly $1 million in endorsements, a presumptive reference to redshirt freshman quarterback Bryce Young.
Saban made the comments speaking at the Texas High School Coaches Association convention. Young, who signed a deal with Creative Artists Agency on July 2, hasn't even officially been named the starter for the Crimson Tide this season.
The NCAA allowed college athletes to profit off their name, image and likeness (NIL) on July 1.
"Our quarterback already has approached ungodly numbers -- I'm not going to say what they are -- and he hasn't even played yet. Hasn't even started," Saban said Tuesday. "... It's almost seven figures. And it's like, the guy hasn't even played yet. But that's because of our brand."
Young is expected to be named the starter for the Crimson Tide after piloting the first team in the spring game.
Young was the No. 2 overall player in the Class of 2020, per 247Sports' composite rankings. He played in seven games last season backing up Mac Jones and threw 22 passes.
Saban's reveal flabbergasted Ole Miss coach Lane Kiffin, who was informed of Saban's comments Tuesday afternoon at SEC Media Days.
"I'm still blown away on this Bryce Young (news)," Kiffin said. "The guy's made a million dollars already? He's good, man. He doesn't need to play this year against us."
--Field Level Media